Entrepreneur, "Why 'Don't Take It Personally' is BS

If you are an entrepreneur who has launched a startup, you know the feeling of pouring your heart and soul into a business. At some point along the way, it’s possible that you’ve also been told that you shouldn’t take your business matters personally – after all, “it’s just business.” Easier said than done. Often, founders have a difficult time finding a balance between focusing on the x's and o's of building a business while still letting their passion and emotional investment guide them.