There is a specter haunting the tech sector. We like to act as if the trick to succeeding in the tech industry is finding that million-dollar idea and then pursuing it with almost reckless abandon. And, let’s not be ridiculous here, that does work a lot of the time in the early stages; we need only look at companies like Microsoft back in its heyday, Uber a couple of years ago, or Google since 1998. These are companies that landed on something special – DOS, a new way to get around, a vision to make the internet easier to navigate –and poured every ounce of energy and drive they had at their disposal into making a great idea into a profitable, effective business. Think of the stereotype. It goes without saying, it seems, that startups run on Red Bull and battery acid.